Case Study: Revitalizing Growth for
Willis Home Repair and Maintenance

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Introduction

Willis Home Repair and Maintenance, a small yet dedicated company in the home service and remodeling industry, faced significant challenges that threatened its viability. Founded by Ryan W., the firm struggled to maintain a steady stream of work for its two employees. Overwhelmed by reliance on paid lead platforms, Ryan found himself hustling daily for leads — leading to frustration and inefficiencies.

This case study explores the challenges faced by Willis Home Repair, the innovative solutions implemented by Cotter-Digital, and the remarkable results achieved.

Challenge

Despite offering quality service, Ryan was unable to keep his team busy full-time. Leads from HomeAdvisor and Angi weren’t converting — and when he called prospects, many didn’t even recognize his business name.

His attempt to buy more leads backfired. Conversion rates dropped even further, and marketing spend was being wasted. Without a clear, sustainable system to attract and convert local customers, the business was at a breaking point.

Solution

Cotter-Digital stepped in with a focused, simple strategy:

• Reactivation campaign: Sent a giveaway-based email blast to Ryan's past customers and cold leads.
• Review generation system: Encouraged happy clients to leave reviews — boosting his Google credibility.
• AI receptionist: Automated appointment bookings to ensure no lead was lost or forgotten.

This three-pronged approach created momentum fast — and freed Ryan up to focus on doing the work instead of chasing jobs.